Every now and then you come across an ad that has done everything right. For me, this is one of them.

Real people. Real stories. Real Purpose.

Deng Thiak Adut’s story and how education brings him closer to his dream of helping people in need.

As a marketer, I really appreciate creative direction that has been executed perfectly. The Western Sydney University’s key message of being a university of excellence delivering unlimited opportunities and success is delivered through a few touching and inspirational stories from past students.

This particular ad was my favourite, triggering just enough of sad emotional connections with the audience to give them a sense of inspiration, control in doing more and a choice to make a difference in their lives and those around them.