Local catering never looked so good! I went to a birthday part and was instantly drawn to the delicious desert table. I asked who the cater was and she mentioned a friend of hers had started their own desert catering business. Business start ups like this always get lots of attention when you cater successfully for a party. It’s a shame the friend didn’t take the opportunity to leave some business cards nearby the desert table. Marketing 101 – word of mouth marketing is the key to a successful start up business.